Friday, 20 June 2014

Quality?

A common trick used by the food manufacturers is to add adjectives that describe the food as healthy, nourishing or of high quality in order to give the impression the food is not damaging to the health. Calling a sugar laden drink or chocolate bar an energy bar misleads the consumer for example that eating the food will provide a good source of energy. This is true to a point, but in reality sugar and additives are not fuels that can regularly be consumed without leading to metabolic dysfunction and deterioration of health. Quality foods contain micronutrients, fibre, protein and phytonutrients, as well as energy. Processing leaves behind just the energy, consumption of which overloads the liver and causes disease. Adding the word quality anywhere in a product that provides nothing but a one way ticket to diabetes, is stretching the meaning of the word a touch too far.

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